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Link Buying For SEO


I read a great post over at Small Business Mavericks .   The post reference this article about whether Link Buying is necessary to rank for your chosen keywords in Google.  The obvious answer is “it depends”.  If you’re trying to rank for extremely long tail keywords like “Velcro strapped blue suede shoes”, chances are that an article or two posted to Ezine Articles and making proper use of your meta tags should do the trick for you.  If however, you’re looking to rank for a keyword that generates any type of real money online, it will be touch to rank without buying links.  Not impossible, but very difficult.

The problem is that, for all of Google tough talk about frowning upon paid links, they are very tough to filter out.  How can you be sure a link is paid for and particularly in ecommerce, how are you going to get an authoritative website to link to you without paying them?  It is very rare to convince websites to rank to e-commerce sites without some type of incentive.  I know in our arena, men’s gifts, the first page of our SERPS are littered with sites that are purchasing keywords.

I don’t mind sites ranking that are at least clever about their link buying.  Some sites seem to be approaching website owners directly and requesting links to be put in the middle of content on said site.  At least these site owners are putting in some work.  I am finding it increasingly frustrating though, to be getting beat out in the SERPS by websites buying blogroll links and run of site links.  Google please help!  Now, we don’t buy links and never will because buying links is a slippery slope and you never know which paid links are really working.   We’re busy trying to develop unique content but sometimes, it feels like a losing battle!

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  • http://www.BIG.co.uk Gilby_BIGBadges

    We have the same problems as you! I think content will always eventually win out, but you can definitely reinforce your rankings by using a good linkbuilding strategy – consistency is the key, rather than just blasting 1000s of links everywhere!

  • http://www.rockportshoeswomen.org/ Mel@Rockport Shoes Women

    A lot depends on where your buying hte links from. Don’t forget how important the linking quality is in terms of link juice, how many total outbound links there are on the page in question etc.

  • http://hisgifts.com.au Presents for Men

    We’ve found article writing to be a good technique. Seems to have more credibility than simply submitting a link to a directory. It just takes a lot of hard work!

  • Administrator

    Article writing seems to have lost a lot of its juice since the Farmer/Panda/Scraper update. Used to be you could submit a bunch of long tail themed articles to EzineArticles and rank well but I don’t think Google is “counting” these links like they used to.

  • http://childcustodyagreementinfo.com/ haibo

    I would say that no need to worry too much. We can always find sites and blogs to place back links. I fully agree that article writing is another great way to do it though many of them are nofollow.